Thoughts behind the experiences I create.

Philosophy

My approach to UX design focuses on creating intuitive, efficient experiences by minimizing friction for users. I use a framework I call Obvious, Easy, Possible, which helps prioritize actions and reduce unnecessary steps.

Obvious

These are the core functions of any product—the actions that define its purpose. They should be instantly clear and accessible, allowing users to complete them effortlessly, without confusion or extra steps. Ideally, these actions require only 0-1 taps on the screen or clicks of the mouse to achieve.

Easy

These actions play a supporting role, enabling users to complete the core functions of the app smoothly. They provide the necessary steps to keep users on track with minimal effort. Ideally, these actions should take no more than 2-3 taps or clicks to complete.

Possible

These are additional features of the product that enhance the user experience but are not essential to completing the core functions. These can be extra options, like customizations, allowing users to engage further or create delight. Ideally, these actions should take no more than 3-4 taps or clicks to access.

Bringing it all together

This framework is about creating experiences that just make sense—where users don’t have to think twice about what to do next. By focusing on what’s essential and layering in small, meaningful details, it transforms interactions into something intuitive, and even enjoyable. The result? Products that people love to use because they just work.

About me

Hi, I’m a seasoned product designer with over 8 years of experience, based in Orlando, FL. I create digital products for the internet that people love to use. I’ve designed everything from apps for everyday users to powerful tools for enterprise teams, leveraging technologies like AI and machine learning. My goal is always to make complex ideas simple, creating user experiences that feel effortless and bring a little joy. Currently, I’m a Senior Designer in Research and Development at Kore.ai

Digital Product Design

Websites

Webflow Development

In addition to my design work, I also created Master Cold Outreach, a toolkit that teaches users how to set up OpenAI’s API and integrate it with Zapier to create a fully automated outreach system. It has carved out a niche for itself among entrepreneurs and business owners, gaining traction quickly after its launch and growing into a trusted tool for turning cold outreach into hot outreach.

I’m also the founder of DesignCraft.me (rebrand in the works), a solo design studio offering design services on a subscription.